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Local SEO

Local SEO is the strategy of optimizing the Google Business Profile & business listings to increase visibility on maps and search for geo-modified/geo-implied search terms (e.g. “near me” searches).

Benefits of Local SEO
  • 88% of people searching for a local business will call or visit the business within 24 hours
  • 58% of American adults have used voice search to find a local business

Local SEO is fundamental for driving foot traffic. Think about your client’s products and services. If someone standing at your front door types those into Google + “near me” and you aren’t doing local SEO, you might not show up!

Factors such as Behavioral Data and Personalization are based in part on each individual user’s choices on the Google platform.

Minding Your Business (Google Business, That is)
Your Google Business Profile is a repository for information about your business (formerly Google My Business).

This information can appear in the Local 3-Pack, Google Maps and Knowledge Panel alongside search results.
Keeping the GBP optimized and accurate offers a better chance of appearing in the local 3-pack and gives potential customers info needed to convert as customers.

The Knowledge Panel contains information from the GBP, typically displayed on searches for well-known businesses with local intent. 
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Organic SEO

Organic SEO is the process of obtaining a natural listing in top search results by optimizing a website’s content, on-site elements, and authority, resulting in increased page traffic and conversions.

Per Search Engine Journal, Importance of Organic SEO
  • 40% of revenue on average is captured by organic search traffic.
  • 60% of Google searches are done via mobile devices.
  • Over 90% of organic traffic goes to Page One results
  • 46% of all searches are seeking local information.

Organic SEO Ranking Factors
  • AUTHORITY: The discoverability, relevance, and power of your backlink profile
  • ON-SITE: Technical aspects of your website including URL structure, canonicalization, markup, and many, many more
  • CONTENT: All the parts of your site that are visible to search engines and users, including paragraph copy, blogs, descriptions & everything in between

Organic Search Approach

We focus on the best opportunities for you by choosing a Campaign Focus for your SEO strategy.

These focuses are also heavily influenced by your goals. Think about your needs, and especially consider your time and how your business/industry affects how you look at SEO.

Our (3) different focus levels:
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Contact us for more information, and for your free evaluation.