Programmatic Advertising

Programmatic Stack: Software & Technology Partners

G-Force’s 3DSP™ technology stack & AdTech partnerships allow for seats on the world’s foremost trading platforms. Further, this allows for access to a greater breadth and depth of target audiences, sources of data, and a multitude of ways to build strategic digital marketing campaigns.

By partnering with more than one DSP, G-Force has not only the reach and scale but can pass on lower costs to you (and your clients), by selecting the most balanced DSP (tactics vs. cost and scale) for your campaigns.

Full-Funnel Optimization

If you’re looking for a true full-funnel solution, where real-time optimization is pivotal to achieving ROI and ROAS – then G-Force has a robust, specialized platform to reach those goals.

With access to the widest reach across the leading marketing channels and devices, G-Force can unlock audience intelligence in real-time.

In one omnichannel platform, G-Force unifies access across the major marketing channels including Google Search, Facebook, LinkedIn, and programmatic channels such as Connected TV (CTV), streaming services in OTT and video, audio, display, and native.

Powered by AI/machine-learning, this platform can automate and scale your campaign to drive further efficiency and cross-channel attribution.


Display & Pre-Roll Advertising

Premium Ad Inventory = Best Ad Visibility
We connect your business with the premium networks and technologies that put your ads in front of the audiences you need to reach.

Display & Pre-Roll Audience Targeting

Use Best-in-Class Behavioral Data to Reach Highly Targeted Consumers

Utilize 3rd party data sources to target specific audiences by behavior, demographic, interest, in-market and intent data.  Audience segments can include gender, household income, age group, education level, relationship status or hundreds of other specific demographic attributes.

Leveraging behavioral data can increases the likeness of first-time purchases and increases customer retention.

Demographic, interest, intent and branded data in audiences verified by comScore and Nielsen.


Display & Pre-Roll Website Category (Content) Targeting

Category (or Content) Targeting uses a highly curated list of sites that index high with the desired audience. With the deprecation of 3rd party tracking cookies, Content targeting is becoming an increasingly viable option to reach users who are interested in a topic that aligns with your industry or goal objective.

Content targeting allows you to:
  • Focus your budget and activate niche audiences with a streamlined vertical approach.
  • Reach consumers and enthusiasts on sites and apps where they can easily be found and are in the mindset to consider related offerings.
  • Target sites that index highly for the desired target audience. Examples include Shopping, Sports, Entertainment, Travel, etc.

Display & Pre-Roll Best Practices

Use these products to increase top-of-the-funnel brand awareness with targeted viewers.
  • Because these ads often reach the viewer early in the buyer’s journey, the campaigns may not convert to immediate leads.
  • Secondary actions, like tracking form fills, are a bonus, but should not be the primary KPI to measure the campaign against.

  • Your website should have at least 10K+ unique monthly visitors to consider this targeting tactic.  If you have less than 10K, use your current budget to drive new consumers to your site with other campaign types, then grow budget in the future by adding in retargeting when the volume supports the strategy.
  • Campaigns using retargeting should run a minimum of eight weeks.
  • This tactic should never be offered for short duration campaigns.

Understand campaign KPIs and use tactics that best align with them.
  • Campaigns can be optimized for CTR, VCR (pre-roll only,) and more, but don’t optimize for more than one KPI per campaign.
Gforce sitecontent 19


Retargeting ads are delivered to your most valuable customers and prospects after they visit your website.

Why use retargeting?
  • Reach customers and prospects again and again as they surf the web.
  • Retarget prospects to aid brand recall, encourage engagement, and convert to sales
  • Less than 2% of consumers convert on a first-time visit
  • Conversions can go up as much as 300% with retargeting
  • Remarket to the valuable listeners you have driven to an advertiser’s site

Retargeting best practices:
  • It is necessary for you to have significant site traffic, at minimum 10,000+ unique visitors per month.
  • Make sure other marketing efforts are driving traffic to the website.
  • Use different creative for retargeting.
Gforce sitecontent 20

Geofencing & Device ID

Geofencing allows you to show digital ads to customers and prospects in a precise location. Target and serve hyperlocal campaigns with pinpoint precision using G-Force Global Marketing's state-of-the-art geofencing capabilities. By delivering ads to consumers based on their real-time location, you can create extremely sophisticated, personalized campaigns – and track valuable metrics, such as foot traffic – that generate superior ROI. 
  • Target and serve hyperlocal campaigns with pinpoint precision
  • Deliver ads and other marketing content to customers based on their real-time location
  • Create sophisticated, personalized campaigns that get superior ROI

Thanks to our reach, we’re able to ensure that hyperlocal campaigns always benefit from premium placement and delivery, rather than getting lost in the mix. And with four options for targeting (below), our geofencing products always deliver solid performance.

1. Proximity Targeting:
  • Brand Awareness: Serve individuals campaign impressions within a specified targeting radius (radius/city/state/DMA) to generate buzz.
  • Targeted Reach: Message relevant neighborhoods, conquest competitor businesses, commercial areas or points of interest.​
2. Residential Targeting:
  • Brand Awareness: Align localized messaging with at-home audiences closest to those businesses or services.
  • Targeted Reach: Efficiently communicate with specific local neighborhoods most important to the brand.​
3. Behavioral Targeting:
  • Brand Awareness: Ability to target based on behaviors or past 90-day specific location visitation.
  • Targeted Reach: Cherry pick unique segments most relevant to the advertiser and campaign messaging.​

4. Device ID Targeting:
  • Ability to target based on past visitation to defined locations or as zip codes and DMAs, as well as current location.
  • Track foot traffic attribution to a business location or locations, and capture Device IDs of individuals targeted with a campaign. Ability to do sales match-back, by matching physical addresses of current customer list to Device IDs targeted by campaign.
Geofencing Best Practices:
  • Carefully consider the size of your geofence Use your budget efficiently and don’t target 24/7 Continuously optimize your campaigns
  • KPIs for geofencing include foot traffic, clicks and CTR.
Gforce sitecontent 22

Native Advertising

Programmatic Native Advertising seamlessly integrates a brand’s most engaging images and content into contextually relevant editorial using a single creative that dynamically adapts to match font and format.

Native advertising aligns itself with the look and feel of its environment. It is essentially the modern advertorial, utilizing more robust content targeting.
  • Aesthetics: Formatted like its surroundings
  • Location: Located within the feed of content
  • Value: Provides helpful information

Content targeting options include:
Auto, Business, Entertainment, Food, Home, Men’s Fashion, News, Sports, Travel, Women’s Fashion and Technology

Benefits of Native Advertising:
  • Direct Response
    • Drive sales from your native ad campaigns with increased brand recall and likelihood to buy.
  • Engagement
    • Place your content front and center on the world’s best sites to get higher engagement.
  • Awareness
    • Introduce your brand to audience beyond just imagery; utilize a strong headline that conveys your brand's value proposition.
Screen shot 2022 09 20 at 2.26.53 pm

Streaming Audio

G-Force’s streaming audio advertising network includes the leading online music and audio content providers: Spotify, iHeartRadio, TuneIn, Audacy, Univision, Deezer, Slacker Radio, SHOUTcast, Global, and more.

Benefits of Streaming Audio:
  • Target audio ads to relevant geographies and time slots to focus in on valuable prospects, across programming on the world’s most popular audio and podcasting apps
  • Reporting tracks all metrics including completion rate, clicks, and path to conversion so you understand how audio works with other channels & strategies.
  • Retarget users who have reached the midpoint or end of your audio ad.

Streaming Audio Notes:
  • Some audio publishers allow a companion banner that will serve alongside the audio ad upon playing.
  • Audio ads are non-skippable and non-clickable. Some publishers may allow companion banners, which may allow for clicks.

Email Marketing

Using our established list of double opt-in emails, we can target almost any interest or demographic target available.
  • Send customized messages to a defined target audience to grow existing customer base and loyalty
  • Extend special promotions for seasonal offers, deals, and events
  • Generate awareness for new or existing products and services

Email Best Practices:
Optimize deployment times for best engagement. Establish consistency in a schedule, design, and tone. Don’t bombard your email list with blasts.

Email Marketing Matchback
Prove the ROI of an email campaign.
  • Build it into the package automatically.
  • G-Force saves the list of emails we sent out.
  • 30-90 days (depending on the sales cycle of your client) the client submits in an excel format, all the emails of customers they sold to since the campaign launch.
  • Once provided to G-Force, they will then “Matchback” and compare your clients list against the emails deployed to prove matches.
  • Number of Clients in Matchback x Average Sale = ROI.

Digital Out-Of-Home (DOOH)

G-Force’s Digital-Out-of-Home solution gives brands the ability to expand their top-of-mind awareness in densely populated public spaces, boosting visibility and ultimately, making consumers aware of their products or services.

  • 100% viewable, brand-safe ad placements
  • Access to all DOOH inventory (available screens/ad spots)
  • National scale across all 50 states and 10 Canadian provinces
  • Complements your existing digital marketing tactics
  • Geo-targeting available down to the DMA and zip code level.

Ad Placements:
  • RETAIL (Gas stations, convenience stores, grocery stores, malls, parking garages)
  • MEDICAL (Doctor’s offices and clinics)
  • CORPORATE (Office buildings)
  • TRANSIT (Airports, buses, taxis, train stations)
  • HEALTH (Gyms, Salons, Spas)
  • ENTERTAINMENT (Movie theaters, theme parks, bars, sporting events, hotels, restaurants)
  • FINANCIAL (Banks and credit unions)
  • RESIDENTIAL (Condominiums and apartment buildings)
  • GOVERNMENT (Military bases and DMV locations)
  • EDUCATION (Colleges and Primary schools)
  • OUTDOOR (Billboards and bus shelters)

Reporting Stack

G-Force harnesses the power of a customized solution for its reporting capabilities. Our reporting offers a robust suite of campaign analytics for all programmatic and digital advertising tactics, as well as integrations, such as Google Analytics, Facebook Ads Manager, and more.

For highly customized campaigns, reporting is provided ad hoc via a comprehensive PowerPoint deck, with corresponding raw data.


Contact us for more information and your free digital evaluation