OTT / Connected TV (CTV)
OTT continues to grow by leaps and bounds, representing an opportunity to connect advertisers with every demographic on any screen, locally or nationally. Our strong relationships with key OTT players ensure the best inventory for the best rates.
Feature your ads across all connected devices and amongst an expansive number of publishers and platforms, including:
Our Benefits:
One source for all OTT: We offer high-quality, scalable inventory across the most premium OTT apps to reach 90 million households.
Non-skippable content with great metrics: Drive meaningful engagement with 15- and 30-second ad formats with video completion rates of 95% or higher.
Lightning-fast creative changeouts: Customize or test creative by DMA (or in some cases, zip codes) to quickly tailor creative to local audiences.
The most reliable data in the industry: Access close to 10,000 data segments from more than 180 providers such as comScore, TruAudience, Experian, Kantar Group, Lotame, TiVo, & Neustar, with data validated every day for more impactful campaigns.
How can I target OTT ads?
Feature your ads across all connected devices and amongst an expansive number of publishers and platforms, including:
Our Benefits:
One source for all OTT: We offer high-quality, scalable inventory across the most premium OTT apps to reach 90 million households.
Non-skippable content with great metrics: Drive meaningful engagement with 15- and 30-second ad formats with video completion rates of 95% or higher.
Lightning-fast creative changeouts: Customize or test creative by DMA (or in some cases, zip codes) to quickly tailor creative to local audiences.
The most reliable data in the industry: Access close to 10,000 data segments from more than 180 providers such as comScore, TruAudience, Experian, Kantar Group, Lotame, TiVo, & Neustar, with data validated every day for more impactful campaigns.
How can I target OTT ads?
- Impressions in any DMA or Zip Code in the U.S.
- Can sell any DMA in the U.S.
- Can have separate impression counts for individual DMAs or zips
- Can have unique creative per DMA with separate reporting by creative by DMA
- Can have any combination of DMA, zip, & creative versioning
- Can layer in 3rd party data/audience targeting
Audience Targeting Technology
Household Level ID and Device Mapping of 90M US homes:
Audience Targeting Segments:
Audience Targeting Data Providers Include:
- Our device graph was built specifically for OTT/CTV
- Precise household-based targeting
- Consumer-privacy friendly via OptOut.TV
Audience Targeting Segments:
- Location
- Demographics
- Consumer Interest
- Education
- Household Characteristics
- Custom Audience Requests
Audience Targeting Data Providers Include:
- Experian
- TransUnion / TruAudience
- Lotame
- LiveRamp
- Alliant
- Nielsen
- Oracle Data Cloud
- Neustar