Paid Media (Search Marketing & Retargeting)
At G-Force, we use a variety of paid search providers in order to hit the goal of providing qualified leads. Every campaign is assigned a dedicated campaign management team of experienced and certified professionals.
Benefit
Increase your leads and generate more buzz with ramped-up velocity. Reach users who are in the “purchase” phase of the customer journey; commonly known as “bottom funnel”.
Paid Media Campaigns
Why we are different
Benefit
Increase your leads and generate more buzz with ramped-up velocity. Reach users who are in the “purchase” phase of the customer journey; commonly known as “bottom funnel”.
Paid Media Campaigns
- Thorough setup process for each campaign to ensure it is customized to your business and optimized for results
- Professional ad development and optimization
- Rigorous keyword analysis and optimization
- Competitor analysis and competitor conquesting
- Bid and budget management strategy
- Campaign optimization strategy including
Ad Group optimization and A/B copy testing
Why we are different
- Dedicated team of Google and Microsoft Advertising-certified professionals
- Focus on driving ROI, not just vanity metrics
- We have dedicated, seasoned strategists for each discipline our clients desire to engage in
- Most agencies specialize in one or two disciplines (such as Search Engine Marketing and Paid Social). We execute all our service offerings with precision and state-of-the-art best practices
- We connect all marketing channel efforts into actionable and easily understandable metrics
Social Media Advertising
Leverage the power of two billion monthly Facebook users & 500 million Instagram users with some of the most precise audience targeting available today.
Ad Types
- 1 of every 5 minutes people in the US spend on mobile is on Facebook or Instagram.
- 93% of marketers use Facebook advertising regularly.
Ad Types
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Lead Generation
- Capture those ready to convert from the platform they love best. Facebook Lead Generation Ads utilize the same precise targeting options as traditional Facebook ads but adds the platform’s incredible ability to persuade people to act.
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Image
- Use beautiful images to convey your message.
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Video
- Tell your story with sight, sound and motion.
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Carousel
- Show multiple images or videos in a single ad. The carousel format allows you to showcase up to 10 images or videos within a single ad, each with its own link.
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Collection
- Collection is an ad format that makes it easier for people to discover, browse and purchase products and services from their mobile device in a visual and immersive way.
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Messenger
- Help people start conversations with your business.
YouTube Advertising
Video advertising solutions can help brands tell a story to the desired target audience in real-time – any time – anywhere in the world. YouTube is the ideal vehicle to do just that.
Strategy
Targeting
Target a user based on their location, available by zip code, city, state, country, and radius.
- YouTube has 1.7 billion unique monthly visitors
- 62% of users in the U.S. access YouTube daily
- 40% of shoppers said they purchased products they discovered on YouTube
- YouTube is the second-most visited website (after Google!)
Strategy
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Brand Awareness
- Reach more than 122 million US customers in a single day with YouTube TrueView and Bumper ads, highlighting your message and call to action.
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Product Launch
- To introduce a new product, you need the right environment and tools. Drive excitement with the power of sight, sound, and motion to capture your customers’ emotions.
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Audience Engagement
- With 1.7 billion global unique visitors each month, your customers are coming to YouTube to watch, search and share videos with friends. Encourage sharing to build long-term engagement.
Targeting
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Interest Targeting
- Target users based on their behavior and tracked interests online
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Content Targeting
- Only interact with a user interested/viewing content relevant to the target consumer
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Keyword Targeting
- Show your ads to users based on keywords they’ve searched for
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Demographic Targeting
- Target a specific age, gender, or household income of the audience you want to reach
- Geographic Targeting
Target a user based on their location, available by zip code, city, state, country, and radius.